Christie made this after being frustrated with the natural deodorants that just don't work. PLUS, she wanted all ORGANIC ingredients and didn't want to put aluminum into her body after learning how aluminum stops the body's natural process of detoxification. This deodorant is applied using your fingertips and you only use about a pea-sized amount under each arm. This stuff is gentle and doesn't cause the red itchiness of other deodorants. Plant-based and organic, like all of our great stuff! Plastic-free. Made in the USA by a women-owned and operated business.